Setting up a fab Instagram profile

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Let's chat about social media and more specifically, Instagram.


Love it or hate it, social media is KEY these days for businesses. (Unless you want to do radio ads with a snazzy jingle!)

Let's talk about optimising your IG. These are the things I've learned over the last few years on my biz journey.

Firstly, find out WHERE your dream audience hang out the most, then use that platform. For example, are they on IG? Facebook? Tiktok? Pinterest? Linkedin? Pick the main place they'd be and start with that, rather than overwhelming yourself trying to do them all.

Okay. Back to Instagram...

Step 1: Create the account, or set up your current one for biz!


This is the part where so many people stop...


The HORROR of starting a biz social media, putting yourself out there... omg what will people say? It'll be AWFUL!!!


Have you thought that? I did! But I PROMISE the 99% of people are SO lovely and supportive, and the people that are dicks about it, well they don't matter anyway! You do you!!


Step 2: Make it either a business account or a creator account.

  • Go to your profile, tap the menu icon in the top-right corner.

  • Go to Settings > Account

  • Tap "Switch to business account." (Or creator)

    • I have a creator account as right now, as Instagram are rolling out more features for creators than businesses, so I'd like some of those when they arrive, that's all.)


You get what are called "insights" in a business/ creator account to see what's working, what's not and lots of other bits, very helpful!

Step 3: Pick a suitable username aka your "handle".

What do you want your username/ handle to be? For example, my username is @georgiarexcoaching. It's got my name and what I do.


Keep your username simple, ideally avoid any underscores and dots so people won't make mistakes when they search for you.

Step 4: Decide on a name

This is where it gets interesting, everything in your name AND bio is searchable. This means that if someone searches for "wine school" on IG, if you've got that in your name , you'll be picked up in the search. Whereas if you didn't have it mentioned in your name OR bio, Instagram search wouldn't pick you up.

Think about this, if you were searching for a business like yours, what would you search for? What words would you use? What words would other people likely use? These will be your 'keywords'.

EXAMPLE: my name on IG is "Holistic Health + Life Coach // Yoga."

See how I've used keywords?

Be mindful; you can only change your name TWICE in 14 days.

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This way, when I pop up in a search this is what you see.

If I just had my actual name there, nobody could see what I do unless they went on my profile.

Step 5: Choose your profile picture.

Depending on your what your business is, it'll be either a photo of you or your logo. If it's a personal brand, where you are the product (e.g. coaches, teachers, entrepreneurs etc) use a photo of you. If it's a product based business where you AREN'T the brand, you can use a logo. Just my recommendations!

Make sure you have the same picture across all of your social media platforms so you're recognisable everywhere.

Step 6: Write your bio statement

Your bio needs to be a goodie, and needs to let people know:

1. What you do

2. Who you serve

3. Why they should follow you

3. What they need to do next

Have a look at some of your fave IG accounts and see what their bios say. Here are some examples of some accounts I love. They all follow a similar format:

  • Who they are

  • What you can expect from following them

  • A "call to action" (CTA), this is them asking you to take an action, e.g. Kayla says "Check out my app...", Rebecca says "BTS of my first $100k month" and is asking you to click on the link below. 


You'll probably be changing your bio A LOT for the first year or two So it doesn't need to be set in stone. Change it when you get some new inspiration! But be REALLY specific what people can expect from you, get them excited to be on your page.


A lot of people have statements that start with "I help...". These are pretty generic and a bit boring (in my opinion). I used to have one of those myself, but think of what sort of brand you want and then have a think about:

  • How do you want people to FEEL when they come to your profile? How can you put that into words?

  • What can they expect from you? What do you CARE about? Like really, really give a shit about?

  • HOW your product or service helps them or WHY they would want it.

  • What will your CTA be? What do you want them to do next? Go to your website? Join your email list?

  • Like I said, be SPECIFIC and make it interesting.

  • Read it back after and ask yourself "does this give me the feeling I want my customers to feel??"

  • What's the vibe of your business? Does your bio statement reflect this?

Step 7: Use the link in your profile


You can put a link to your preferred site under your bio. Where do you want to direct people? A website? A particular page? A freebie? Maybe even a menu of links. Make use of this for sure. Check out my fave Biz Resources for the bits I use for my links.


See what you come up with for everything we've been through here. It took me a year to come up with a bio and name etc I really love, so don't worry if it takes you a while to come up with your dream bio. Have fun!

Love, Georgia.